I am in the process of launching a brand new dental marketing program that will help dentists attract new new patients through a variety of online strategies. After reviewing dozens of dental websites and doing a ton of research on the various dental marketing programs, I have come to realize 2 important things:

1. Most dentists do not want to deal with internet marketing and would prefer to hand this over to a trained professional.
2. Most ‘trained professionals’ are setting up systems that are outdated, incomplete, or just plain ineffective.

In order for any online dental marketing program to be highly effective, it must be centered around a direct response website. This means that your website should be more than just an online brochure. It needs to be an interactive place where the web visitor can exchange their contact information for valuable information about your services that will help them make an informed decision.

The New Paradigm Dental Marketing System

The New Paradigm Dental Marketing System

Then, it’s all about traffic generation. You’ll need to have a few different internet marketing systems set up so that you are assured of getting a steady supply of qualified web visitors. These systems should include:

1. Google Adwords PPC
2. Facebook Advertising
3. Social Media Marketing
4. Online Video Distribution

Most dental practices have dabbled in PPC marketing, and have found that they are losing money. This is largely because the website is not set up using a direct response approach. For most dentists, the other 3 strategies are new territory, which means that NOW is the time to implement these promotional tactics.

I have dedicated the past several years to mastering online marketing for health practitioners, which gives my company a distinct advantage. We can not only tell you exactly what to do; we can actually implement these strategies for you.

You can learn about my New Paradigm Marketing System for Dentists by following this link.

best, Kevin Doherty